Press Releases

• SodaStream Parodies Itself with Prank Product Infomercial Shahs of Sunset Reality Star, Reza Farahan, and Game of Thrones, Thor Bjornsson, Present “SodaSoak” in an April Fools’ Satire Infomercial

  April 1, 2018

  SodaStream International Ltd. (NASDAQ: SODA) has released its 2018 April Fools’ video featuring Shahs of Sunset reality star, Reza Farahan, and a cameo appearance by Thor Bjornsson, aka The Mountain. Watch SodaSoak. SodaStream’s parody presents its innovation, SodaSoak, in an infomercial style video. The presumed add-on installation enables consumers to carbonate their bath and can be “purchased” at GetSodaSoak.com, at an exceptional 98% discount rate! The script serves-up a perfect cacophony of absurd situations and humorous scenes: from Reza Farahan emerging from a strawberry filled tub in a suit, to Thor Bjornsson enjoying his bubbles in ecstasy. Bjornsson: “SodaStream is always ahead of the game when it comes to creating eco-friendly products and disruptive funny communications. I really enjoyed shooting this video and I hope people will enjoy the prank.”

  

• Plastic bottles dominate Clean Up Australia Day

  March 4, 2018

  The annual Clean Up Australia Day national clean up kicks off today, with new research by Clean Up Australia and SodaStream revealing plastic is the dominant source of rubbish reported by volunteers. The report is based on rubbish surveyed from 907 locations across Australia in 2017 and found that plastic represented 35% of all rubbish removed, with beverage containers and plastic bottles both ranking within the top 2 items collected as a percentage of the total rubbish surveyed. The report findings continue a worrying trend of plastic bottle waste, with more than 32,000 plastic bottles, bottle caps and lids reported across Australia by Clean Up volunteers in 2016. While Waterways were the most popular site surveyed in 2017, Parks recorded the highest percentage of total waste across the country. Shops and Malls recorded the highest average count per site type with 812 items. Clean Up Australia founder, Ian Kiernan AO, said plastic beverage container rubbish is a major issue for Australia’s environment. “Every year we see more and more beverage containers in storm water drains, local parks, beaches and playgrounds.” “According to Roy Morgan research, 5.3 million Australians, or 27.1 per cent of the population, purchased plastic bottles last year. That’s a scary thought. As well as responsibly disposing of their rubbish - preferably by recycling - Australians can help by simply reducing the number of bottles they buy,” said Mr Kiernan. SodaStream Australia Managing Director, Mark Fenton said the research reaffirms his stance against the single use of plastic bottles and the responsibility of big plastic producers, such as Coca-Cola Amatil and Nestle. “We’re not shy about speaking up against the plight of single use plastic bottles and are emboldened by the fearless and persistent work Clean up Australia has done in this area over the past 28 years,” said Fenton. SodaStream announced a partnership with Clean Up Australia in October last year, as a part of the company’s ongoing fight against the toxic plight of single use plastic bottle waste in Australia. The partnership will further strengthen SodaStream’s ongoing campaign to change the way consumers think about single use beverage bottles, and its support for a national container deposit scheme that will help reduce the 52 billion plastic bottles that end up in landfill or oceans every year.

  

• SodaStream Teams up with 'The Mountain' To Recruit Revolutionary Talents from Around the World

  January 29, 2018

  Aimed to attract top talents to fill it’s 300 open positions around the world SodaStream International Ltd. (NASDAQ: SODA) has just released its new recruitment video "Join the Revolution", featuring Game of Thrones Star, Thor Bjornson a.k.a the Mountain and SodaStream CEO Daniel Birnbaum. The fast-paced video highlights the company's DNA and values through a series of comical exchanges between Birnbaum and the Mountain. “We are growing so fast that we are looking for new talent, people who can move mountains”, says Birnbaum, “Attracting extraordinary talents requires extraordinary methods. Our revolution video is delivering a strong and clear message: if you think you got what it takes to join the revolution, please reach out. We have a job for you”. Shooting took place in Israel in the company's headquarters as well as in its global manufacturing campus in Lehavim and features real SodaStream employees. Bjornson is a recurrent partner of SodaStream and has previously collaborated with the company 3 times in the award-winning campaigns "Heavy Bubbles", "Shame or Glory" and "No Planet, No Christmas", all attacking single-use plastic bottle pollution. Thor Bjornson:“All the people I’ve met in SodaStream are truly amazing and share their passion to make the world a better place. It’s been huge fun collaborating with SodaStream again”

  

• Plastic bottles dominate New South Wales’ Clean up Australia rubbish collection

  November 11, 2017

  Research released by Clean Up Australia, as part of a new SodaStream campaign to bring awareness to the impact of plastic bottles on the environment during National Recycling Week, has revealed that plastic is the dominant source of rubbish reported by volunteers in New South Wales. More than 11,728 plastic bottles, bottle caps and lids were collected across New South Wales on Clean Up Australia Day, March 2016. Plastics continue to be the most common rubbish item found on Clean Up Australia Day, representing over 33% of all rubbish collected over the past 10 years. The research is supported by a new thought provoking yet humorous video from SodaStream that lifts the lid on the ways Australians innocently litter. The first of three videos that will be posted on Sodastream's social media channels, portrays an everyday situation where a normal Aussie bloke places his used plastic beverage containers in the wrong household bin. Clean Up Australia founder, Ian Kiernon, said: “We’re increasingly getting more time poor, which can mean we often subconsciously litter as we lead our busy lives. SodaStream’s Anonymous Litterbug videos provide a tongue-and-cheek look at those situations and can help us be more observant of common littering habits.” “Every year we see more and more beverage containers in storm water drains, local parks, beaches and playgrounds. According Roy Morgan research, 5.3 million Australians, or 27.1 per cent of the population, purchased plastic bottles last year. That’s a scary thought. “As well as responsibly disposing of their rubbish - preferably by recycling - Australians can help by simply reducing the number of bottles they buy,” said Mr Kiernon. SodaStream Australia Managing Director, Mark Fenton, said: “We created these videos to shine a light on plastic bottle waste, the importance of recycling and pre-cycling, as well as highlighting that, from time to time, we are all guilty of doing the wrong thing.” SodaStream announced a partnership with Clean Up Australia in October as a part of the company’s ongoing fight against the toxic plight of single use plastic bottle waste in Australia. The partnership will further strengthen SodaStream’s ongoing campaign to change the way consumers think about single use beverage bottles, and its support for a national container deposit scheme that will help reduce the 52 billion plastic bottles that end up in landfill or oceans every year.

  

• SODASTREAM CONTINUES VIRAL SUCCESS IN LATEST CAMPAIGN

  July, 2017

  SodaStream makes access to its famous bubbles a whole lot more convenient with the announcement of cylinder exchanges at over 660 Coles Express locations nationwide In a world first, SodaStream has announced a national launch with Coles Express that will see SodaStream CO2 cylinders available for customers at more than 660 Coles Express sites around Australia. The roll-out follows a successful 2016 trial, which exceeded expectations. At $19 per exchange, customers can swap their empty cylinders for full ones, or purchase spare cylinders for $35. Each SodaStream CO2 cylinder can create up to 60 litres of sparkling water, which equates to a cost of around $0.40 per litre. “It’s an Australian tradition that we replace our BBQ gas bottles at the petrol station,” said Mark Fenton, SodaStream Australia’s Managing Director. “It therefore made sense to work alongside Coles Express to extend a similar offer to SodaStream users.” The collaboration follows research by SodaStream, which shows that nearly 1 in 5 (19%) people did not know where they could get a SodaStream cylinder refill from. Additionally, 16% were unaware that SodaStream cylinder exchanges were available at all. A recent market study shows that the sparkling water category will grow by 40% over five years (2015-2020), and is now officially the fastest growing carbonated drinks category in the country*. In addition to the obvious health benefits of drinking sparkling water versus sugary soft drinks, it is estimated that families save approximately 2190 plastic bottles a year by using a SodaStream.” “SodaStream already wins hands down on cost and sustainability. In fact, a recent independent taste test showed that most people preferred sparkling tap water, made from a SodaStream machine, than premium sparkling water brands, which can be 1600% more expensive*. As more and more Australian families turn away from unhealthy soft drinks towards sparkling water, we wanted to ensure that SodaStream also won on convenience,” said Mark. Coles Express General Manager, Anna Croft, said, "Following the success of the SodaStream trial and the overwhelmingly positive response from our customers, we’re pleased to be able to offer such a unique product to more than 660 locations around Australia. We’re always looking to bring new products at great prices like SodaStream to our shelves for our customers to try."

  

Back to top