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Ocean of the Future Turtle

All plastic ends up in the Ocean

SodaStream launched its world-first Virtual Reality experience in Sydney's bustling Circular Quay to raise awareness of single-use plastic waste in our oceans.

The Virtual Reality experience plunges users deep into a polluted ocean, where they are tasked with cleaning up the plastic waste that surrounds them.

According to behavioural studies conducted with participants after experiencing the VR, more than three in five said they were ‘shocked’ to learn about the amount of plastic in the ocean, with 79% stating their intention to reduce the negative impact they have made on the environment, and 82% feeling it was critically important to spread awareness of the issue.

Featured atop of the activation, SodaStream commissioned the building of its turtle 'Eddie', made with over 250 kilograms of plastic waste that was found on beaches in Queensland, Australia.

'Eddie' also describes the undercurrent that moves plastic waste around our oceans.

1 C02 Cylinder Saves Our Environment From Plastic

A single cylinder can make up to 60 litres of Sparkling Water, it can also be exchanged at any participating retailer to be refilled and reused.

When empty, SodaStream takes back the cylinder to be cleaned, inspected, refilled and reused, multiplying those numbers into the thousands.

Only 44% Of Plastic Bottles Are Recycled In Australia

That means a staggering 295,120 tonnes of plastic will go into Australian landfills each year.

1 SodaStream Bottle Saves 2,190 Bottles Going Into Landfill

Today, everything that SodaStream does falls under the functional philosophy of: SMART. SIMPLE. SPARKLING.

These three little words encompass everything we are and everything we do, with "Smart" meaning less lugging, less storing and most importantly, more re-using. That’s how one reusable SodaStream bottle can save the planet on single-use plastics. Not all bubbles are created equal, ours have been set free...

It Takes 450 Years For Single-Use Plastic To Completely Degrade

We’re not talking about the lifetime of your children, or your children’s children, or even their children. If a generation is 25 years, then an average plastic bottle will be around for your

great-great-great-great-great-great-great-great-great-great-great-great-great-great-great-great-great-great-grand child’s first birthday!

So what are you waiting for
fizz up & drink up!

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