In The News

PepsiCo Completes Acquisition of SodaStream

05 December 2018

PepsiCo, Inc. announced that it has completed its acquisition of SodaStream International Ltd., acquiring all outstanding shares for $144 per share. Daniel Birnbaum, SodaStream CEO and Director said: "We are thrilled to become part of PepsiCo and join its diverse and talented team. SodaStream was founded to bring healthy, convenient and environmentally friendly beverage options to consumers around the world—and PepsiCo will help us deliver and expand on this mission..."

SodaStream Launches the 'Holy Turtle' Into the Pacific to Fight Plastic Pollution

13 October 2018

The Holy Turtle is a 1,000 feet-long floating contraption, costing $40,000. Its design was inspired by oil spillage containment systems. It utilises a 3-metre net that is towed by two boats to capture floating waste, while its large vents serve to protect wildlife.

SodaStream Unveils (Surprisingly Funny) April Fool’s Stunt

01 April 2018

Sparking water supplier SodaStream is giving you a whole new way to enjoy sparkling water with The SodaSoak, a sparkling water marker for the bath tub giving you sparkling bubbles, dazzling bubbles or OHMYGOSH bubbles you can bathe in.

SodaStream takes recruitment videos to new heights

10 February, 2018

Humour and excellent production values make the sparkling water company’s corporate videos stand out.

'Plastic pressure mounts on FMCG giants'

27 October 2017

Research released by Clean Up Australia and Sodastream yesterday, marking the annual Clean Up Australia Day, found that plastic bottles accounted for 35 per cent off all rubbish removed in 2017.

SodaStream reveals why ‘disruptive’ influencer campaigns are vital to reaching new audiences

09 February, 2018

Social media strategy tailors content to reach ‘sinks, dinks and millennials’, says marketing chief

'SodaStream marketer on attacking Coke and going viral'

27 October 2017

From attacking Coca-Cola to shaming the plastic bottle industry and leveraging Game of Thrones; SodaStream's marketing tactics have hijacked the headlines in the last 18 months.

'Like putting McDonald's in charge of childhood obesity'

2 August, 2017

SodaStream slams the NSW Government for putting Coca-Cola in charge of the NSW container deposit scheme – despite the company campaigning AGAINST the initiative.

Which Brand Of Sparkling Water Tastes Best?

5 May, 2017

Carbonated water (AKA soda water, sparkling water and mineral water) is a billion-dollar industry that caters to every budget: from ultra-cheap home brands to luxury imports sourced from Italy and Norway. Sodastream recently conducted a blind taste test to determine whether anyone can actually tell the difference. Here are the results.

7 News Sydney Sparkling Water Taste Test

9 April, 2017

The whole concept of bottled water once seemed ridiculous. Now we can't buy enough if it.

Paris Hilton throws her weight behind plastic campaign

2 April, 2017

MOVE over Bindi Irwin, Paris Hilton is getting in on the environmental crusader action. “We have such a beautiful planet and people are destroying it with all of the plastic bottles that are being used,” Hilton told Confidential.

Professor Paris Hilton! Heiress takes on the role of scientist to save the planet from pollution in funny spoof video campaign for SodaStream.

31 March, 2017

Paris Hilton has taken on many roles during her life - reality star, model, actress, heiress, singer, to name but a few - and now, she can add scientist to that mix. Kind of.