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Clean Up Australia Partnership


Clean Up Australia Partnership

SodaStream partners with Clean up Australia in fight against ‘Big Plastic’

SodaStream today announced a unique partnership with Clean up Australia as a part of the company’s ongoing fight against the toxic plight of single use plastic bottle waste in Australia. The partnership will further strengthen SodaStream’s ongoing campaign to change the way consumers think about single use beverage bottles, and its petition for a national container deposit scheme that will help reduce the 52 billion plastic bottles that end up in landfill or oceans every year.

“SodaStream is proud to partner with Clean up Australia. We align with our core values, in particular, our drive to reduce the amount of beverage waste and to safeguard our environment for our children’s sake,” said SodaStream Australia, Managing Director, Mark Fenton.

Clean up Australia was founded by Ian Kiernan AO in 1989 after he was shocked and disgusted by rubbish that he continually encountered in waterways across the globe, especially his own backyard of Sydney Harbour. “We’re excited to partner with a company, who like us, is passionate about reducing beverage container rubbish and providing an easy to use solution for consumers willing to cut their single-use habits.

“By avoiding bottled water and refilling your own bottle you can help conserve resources and protect our pristine nature. You can also save money, as one bottle of water can cost you around $2.50 versus only a few cents per litre for tap water,” said Mr Kiernan. SodaStream Australia and its Managing Director Mark Fenton have been outspoken critics of the single use plastic bottle industry, recently joining local environmentalist’s dismay at a decision by the New South Wales Government to award the control of a container deposit scheme to Coca-Cola Amatil, who was vehemently opposed to the scheme.

SodaStream was also recognised for advocating for a world free of disposable plastic bottles through its disruptive, viral "Shame or Glory" campaign, at the 2017 European Effie Awards. “We’re not shy of speaking up against the plight of single use plastic bottles and are emboldened by the fearless and persistent work Clean up Australia has done in this area over the past 28 years. “We see this as an ongoing partnership that will enable us to collaborate on core initiatives, such as a campaign for a national container deposit scheme, supporting pre-cycling initiatives and getting our hands dirty during Clean up Australia Day 2018,” said Mr Fenton.

According to Clean up Australia data, beverage containers make up 24% of the total rubbish reported by volunteers from Clean up Australia activities. “Every year we see more and more beverage containers in stormwater drains, local parks, beaches and playgrounds. According to research undertaken by Roy Morgan, in 2015 5.3 million Australians, or 27.1 per cent of the population, drank bottled water in any given week, a 0.4% increase over the previous year” said Mr Kiernan.

As well as responsibly disposing of their rubbish - preferably by recycling - Australians can help by simply reducing the number of bottles they buy. "Clean up Australia is a strong advocate precycling, which is the practice of seeking to reduce consumer waste by buying unpackaged, reusable, or recyclable products. Using a SodaStream for homemade sparkling water or replacing that plastic bag with a reusable option, are examples of easy ways every Aussie can reduce the amount of packaging rubbish we produce,” said Mr Kiernan.

About SodaStream

SodaStream is the world's leading manufacturer and distributor of sparkling water makers. It operates in 45 countries, and its products are available in more than 70,000 retail stores on five continents. SodaStream enables consumers to easily transform ordinary tap water into sparkling water and flavoured sparkling water in seconds. By making ordinary water more exciting and fun to drink, SodaStream helps consumers love their water. SodaStream sparkling water makers offer a highly differentiated and innovative alternative to consumers wanting to reduce bottled and canned carbonated soft drinks. SodaStream products promote health and wellness, are environmentally friendly and cost effective, and are customizable and fun to use. To learn more about how SodaStream makes water exciting, follow SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube, and visit www.sodastream.com.au

About Clean Up Australia

Clean Up Australia Limited is a not-for-profit Australian environmental conservation organisation founded by Australian Ian Kiernan AO, in 1989. It works to foster relationships between the community, business and government to address the environmental issues of waste management. Since its inception, Clean Up Australia has grown to include projects and campaigns such as its iconic flagship event Clean Up Australia Day, Business Clean Up Day, Schools Clean Up Day, the Great Northern Clean Up, #BanTheBag, calls for a national Container Refund Scheme, illegal dumping of tyres, electronic waste, Fix Up Projects, Marine Parks and Bottled Water. The organisation is behind Clean Up the World, as well as other environmental projects and campaigns undertaken by like-minded groups globally.

Clean Up Australia Day is held on the first Sunday of March every year, and encourages people to clean up their local areas. Clean Up actions take place all year round - any person can register a place they plan to clean up at www.cleanupaustraliaday.org.au, or join a registered location.. You can also follow Clean Up on Facebook, Twitter, Instagram and YouTube

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