Research Reveals SodaStream is #1 Sparkling Water Brand in the World
20 March, 2015
SodaStream, the leading global manufacturer and distributor of Sparkling Water Makers, is ringing in a fresh finding: it is now the world leader in total volume consumption of sparkling water.
The finding was discovered upon comparing a 2014 Research Report from Canadean (a leading market research provider to the beverage industry) which tracks global packaged sparkling water volume consumption, with company data.
SodaStream users worldwide consumed over 700 Million litres of unflavoured sparkling water, well ahead of the next largest brands: Singha (558 Million litres), San Pellegrino (480 Million litres), and Perrier (412 Million litres), according to Canadean.
“We are thrilled that Canadean's data validates SodaStream as the #1 sparkling water brand in the world and that consumers are responding well to our commitment to providing delicious sparkling water at the touch of a button,” said Daniel Birnbaum, CEO of SodaStream International Ltd.
“But this is only a milestone on our path to changing the way consumers around the world hydrate by drinking more water and fewer high-calorie, processed beverages.”
SodaStream Sparkling Water Makers turn tap water into sparkling and flavoured sparkling water in seconds. Recent surveys in the U.S. and U.K. have found that those with a SodaStream in the home, consume 43 percent more water and water-based drinks, than those without one.
1. Canadean Research Report Nov. 2014: Based on Latest Full Year Sparkling & Carbonated Water Global Data 2013.
2. Toluna, a leading market research firm, conducted the survey online with 3,680 nationally representative U.S. adults ages 18+ between November 2 – November 8, 2014.